New Balance filed a lawsuit against Decathlon in Boston, alleging that the Kiprun logo on Decathlon's running shoes resembles its own. The lawsuit seeks to halt sales and recall shoes with the disputed logo.

The case involves Decathlon America LLC and Decathlon USA LLC, filed in Massachusetts. New Balance claims the mirrored K logo is perceived as an N by runners, leading to confusion. Read more gear coverage.

New Balance had previously requested Decathlon to change the logo, which Decathlon declined. The lawsuit cites social media and online content where runners identify the logo as an N, supporting New Balance's claim. Related: New Balance sues Decathlon over alleged logo infringement.

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