New Balance filed a lawsuit against Decathlon, alleging trademark infringement. The suit claims Decathlon's Kiprun logo resembles New Balance's 'N' mark. New Balance seeks recall, destruction of products, and damages.

New Balance contacted Decathlon in January over the logo. Decathlon denied the claim, stating the design is a 'K'. New Balance argues the mirror image resembles its N mark. The company cites customer confusion on social media. Read more gear coverage.

New Balance identified eight Kiprun models in its complaint. One is the Kipstorm Lab, worn by athlete Jimmy Gressier. Decathlon has not commented on the lawsuit. This is New Balance's latest effort to protect its N design. Related: Apple unveils new Watch models with enhanced heart rate sensing.

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