The Sydney Marathon, a World Marathon Major, has launched Run Perks, a citywide program offering food, drink, and tourism deals from Aug. 24 to Aug. 31. Deals include set menus and discounts, accessible via the event’s app. Most offers do not require a race bib or medal.

The program aims to accommodate the high demand, with the 2026 ballot receiving a record 123,000 entries. The Sydney Marathon, added to the Majors in 2025, now attracts runners from over 140 countries. Run Perks is expected to boost local spending and tourism. Read more racing coverage.

The New South Wales government views the marathon as an economic event, projecting a $210 million boost to the visitor economy over a decade. The program encourages runners to stay longer and spend more locally, according to the state minister for sport and tourism. Related: European Athletics Championships Criticized for High Prices and Low Attendance.

This original Runner World brief is based on reporting from Marathon Handbook. Visit the source for its complete reporting, context and any later corrections.