Salomon announced a partnership with Ironman, spanning from 2027 to 2031. This includes footwear, apparel, and bags. Salomon will also sponsor the Ironman World Championship.

The partnership aims to enhance Salomon's road racing presence. Salomon will focus on athletes Marjolaine Pierre, Julie Iemmolo, and Casper Stornes. This move may surprise some fans of Salomon's trail running gear. Read more gear coverage.

Salomon's road racing focus could benefit its trail running products. The partnership could lead to improved gear for Ironman athletes, benefiting Salomon's overall brand. Related: Salomon to sponsor Ironman World Championship from 2027.

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