Salomon Partners with Ironman for Exclusive Sponsorship — image accompanying Believe in the Run's report. Image accompanying Believe in the Run’s report; reduced and presented for news commentary with the attributed report. View the complete source report.
Salomon announced a partnership with Ironman, spanning from 2027 to 2031. This includes footwear, apparel, and bags. Salomon will also sponsor the Ironman World Championship.
The partnership aims to enhance Salomon's road racing presence. Salomon will focus on athletes Marjolaine Pierre, Julie Iemmolo, and Casper Stornes. This move may surprise some fans of Salomon's trail running gear. Read more gear coverage.
Salomon's road racing focus could benefit its trail running products. The partnership could lead to improved gear for Ironman athletes, benefiting Salomon's overall brand. Related: Salomon to sponsor Ironman World Championship from 2027.
This original Runner World brief is based on reporting from Believe in the Run. Visit the source for its complete reporting, context and any later corrections.
Reader questions
Questions about this report
What should runners know about Salomon Partners with Ironman for Exclusive Sponsorship?
Salomon to sponsor Ironman from 2027 to 2031, focusing on footwear, apparel, and bags. Salomon announced a partnership with Ironman, spanning from 2027 to 2031. This includes footwear, apparel, and bags. Salomon will also sponsor the Ironman World Championship.
When did Runner World publish this gear brief?
Runner World published this brief on September 15, 2026. The underlying Believe in the Run report was dated September 11, 2026.
Where can readers find the complete original report?
This summary is based on reporting from Believe in the Run. The attributed source link in the article leads to the publisher’s complete report.
THE WEEKLY BRIEFING
Start the week a step ahead.
A concise edit of the running stories worth knowing, sent every Monday.