The Run Rabbit Run 100 Mile announced $100,000 prizes for winners in 2027 and 2028. This surpasses previous records in trail ultrarunning. Insight Global, a staffing agency, is sponsoring the race. This prize is the largest in trail running history.

The race began in 2012 with a $100,000 goal. It fell short initially but reached the goal by 2024. The prize attracts top competitors. It may draw UTMB runners seeking faster terrain. The prize money significantly impacts race competitiveness. Read more trail coverage.

While prize money boosts competition, it doesn't guarantee dominance. Western States, with no prize money, remains highly competitive. UTMB, with a smaller prize, remains the world's top trail ultramarathon. The Run Rabbit Run 100 Mile continues to evolve and attract top talent. Related: 2026 Run Rabbit Run 100 Mile Preview: Prize Money and Top Runners.

This original Runner World brief is based on reporting from iRunFar. Visit the source for its complete reporting, context and any later corrections.