Marathon Season Kicks Off with Major Brand Releases — image accompanying Believe in the Run's report. Image accompanying Believe in the Run’s report; reduced and presented for news commentary with the attributed report. View the complete source report.
Marathon season has officially started, with the Berlin Marathon showcasing over a hundred events. Brands like R.A.D, Optimistic Runners, and Adidas have released new collections. R.A.D partnered with Tom Parker Creamery for a special shoe edition.
Optimistic Runners introduced a collection inspired by Berlin's character, blending performance and fashion. Balmoral focused on warmth and texture for its fall collection, reflecting its Canadian roots. NikeLab launched a comprehensive apparel system for runners. Read more gear coverage.
Hermanos Koumori collaborated with Adidas on a mentorship-inspired collection. Alex Zono brought his colorful style to Brooks with two Ghost Trail versions. Portal released a FW26 collection shot at UTMB 100M and Badlands. Related: Adidas and Hermanos Koumori Release FW26 Collection.
This original Runner World brief is based on reporting from Believe in the Run. Visit the source for its complete reporting, context and any later corrections.
Reader questions
Questions about this report
What should runners know about Marathon Season Kicks Off with Major Brand Releases?
Marathon season begins with significant brand releases and collaborations. Marathon season has officially started, with the Berlin Marathon showcasing over a hundred events. Brands like R.A.D, Optimistic Runners, and Adidas have released new collections. R.A.D partnered with Tom Parker Creamery for a special shoe edition.
When did Runner World publish this gear brief?
Runner World published this brief on October 1, 2026. The underlying Believe in the Run report was dated October 1, 2026.
Where can readers find the complete original report?
This summary is based on reporting from Believe in the Run. The attributed source link in the article leads to the publisher’s complete report.
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