Josh Kerr, Great Britain's first Ultimate Champion, covered his Nike logo with Brooks spikes after winning the 1500m. He argued athletes should represent their sponsors, not just their countries. Kerr noted athletes earn little from representing their nations, unlike other sports. He suggested sponsorships could help athletes grow financially.
Kerr's actions highlighted the financial disparity between athletics and other sports. Unlike football or tennis, athletes in track and field rely on sponsorships for income. The Ultimate Championship, with its $10m prize pot, aims to attract viewers. However, Kerr's move underscored the tension between sponsorships and national representation. Read more racing coverage.
The Ultimate Championship, a new biennial event, emphasizes individual titles. Unlike the Olympics, it lacks a national medal table. Athletes like Kerr earn $150,000 for winning but rely on sponsorships for most income. Kerr's comments may influence future events, as the next Ultimate Championship is set for 2028. Related: Kerr Wins Ultimate Championship, Secures $150K Prize.
This original Runner World brief is based on reporting from BBC Sport Athletics. Visit the source for its complete reporting, context and any later corrections.