IAMS and Strava Launch Marathon Challenge for Dog Owners in September — image accompanying Marathon Handbook's report. Image accompanying Marathon Handbook’s report; reduced and presented for news commentary with the attributed report. View the complete source report.
IAMS, a Mars-owned dog food brand, has partnered with Strava for a marathon challenge in September. Owners can log 26.2 miles with their dogs, with a $10,000 prize for one entrant. The challenge runs from Sept. 1 to Sept. 30.
This is IAMS's first marathon challenge on Strava, following a year-long partnership. The challenge counts various activities, not just running. Entrants must be U.S. residents aged 18 or older. The prize includes branded gear and dog food. Read more culture coverage.
Mars advises matching exercise to a dog's age and health. VCA, a Mars-owned hospital chain, suggests waiting until growth plates close. The American Veterinary Medical Association warns against running for some breeds due to health risks. Related: Norda and Black Diamond Launch Rugged Mountain Gear Collection.
This original Runner World brief is based on reporting from Marathon Handbook. Visit the source for its complete reporting, context and any later corrections.
Reader questions
Questions about this report
What should runners know about IAMS and Strava Launch Marathon Challenge for Dog Owners in September?
IAMS offers $10,000 prize for U.S. dog owners who log 26.2 miles with their pets IAMS, a Mars-owned dog food brand, has partnered with Strava for a marathon challenge in September. Owners can log 26.2 miles with their dogs, with a $10,000 prize for one entrant. The challenge runs from Sept. 1 to Sept. 30.
When did Runner World publish this culture brief?
Runner World published this brief on August 29, 2026. The underlying Marathon Handbook report was dated August 28, 2026.
Where can readers find the complete original report?
This summary is based on reporting from Marathon Handbook. The attributed source link in the article leads to the publisher’s complete report.
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