Seb Coe, President of World Athletics, emphasizes the Ultimate Championship's financial stability. He distances it from the Grand Slam Track League's issues, citing a decade of preparation.

Coe assures athletes will be paid on time, highlighting a fully-funded business plan. He stresses the importance of a solid plan and experience for new entrants into the sport. Read more racing coverage.

The inaugural event aims to attract newer audiences and serve as an incubator for ideas. Coe expects full houses and a $10 million prize pot, ensuring no athlete leaves empty-handed. Related: New Championship Offers Athletes $10m Prize Fund and Innovative Features.

This original Runner World brief is based on reporting from Athletics Weekly. Visit the source for its complete reporting, context and any later corrections.