British Sprinter Criticizes Ad Featuring Sydney Sweeney — image accompanying BBC Sport Athletics's report. Image accompanying BBC Sport Athletics’ report; reduced and presented for news commentary with the attributed report. View the complete source report.
British sprinter Amy Hunt criticizes an ad featuring Sydney Sweeney, stating it may deter young girls from sports. Hunt emphasizes the importance of showcasing athletic ability over appearance. She highlights the need for empowering young women to participate in sports without worrying about their looks.
Hunt, who recently achieved a season's best time of 22.10 seconds in the 200m, believes the ad sends the wrong message. She stresses that sports are about performance and not appearance. Hunt's comments come amid a broader discussion on the role of women in sports. Read more culture coverage.
Hunt's concerns echo those of other female athletes. They argue the ad could create unnecessary barriers for young girls. Hunt urges for more positive role models in sports to inspire the next generation. Related: Hunt and Kerr Aim for Spoty Shortlist Amid BBC Policy Uncertainty.
This original Runner World brief is based on reporting from BBC Sport Athletics. Visit the source for its complete reporting, context and any later corrections.
Reader questions
Questions about this report
What should runners know about British Sprinter Criticizes Ad Featuring Sydney Sweeney?
Amy Hunt voices concerns over the impact of a controversial ad on young girls' sports participation. British sprinter Amy Hunt criticizes an ad featuring Sydney Sweeney, stating it may deter young girls from sports. Hunt emphasizes the importance of showcasing athletic ability over appearance. She highlights the need for empowering young women to participate in sports without worrying about their looks.
When did Runner World publish this culture brief?
Runner World published this brief on September 15, 2026. The underlying BBC Sport Athletics report was dated September 15, 2026.
Where can readers find the complete original report?
This summary is based on reporting from BBC Sport Athletics. The attributed source link in the article leads to the publisher’s complete report.
THE WEEKLY BRIEFING
Start the week a step ahead.
A concise edit of the running stories worth knowing, sent every Monday.