ATHLOS, an all-women's professional track series, is set to debut in London with a new approach to track meets. The event offers Tiffany & Co. crowns, significant prize money, and athlete ownership.

Founded by Alexis Ohanian, ATHLOS aims to spotlight elite female athletes with a festival-like atmosphere. The first-place prize is $65,000, extending down to sixth place with $6,000. Read more racing coverage.

Athletes receive equity stakes in ATHLOS, making them owners of the league. Notable athletes like Gabby Thomas and Sha'Carri Richardson are founding owners and advisors. Related: Athlos London Debut: 'F1 of Athletics' Aims for Global Reach.

This original Runner World brief is based on reporting from Canadian Running. Visit the source for its complete reporting, context and any later corrections.