APARSO, a new outdoor brand, entered the Canadian market in 2024. Founded by Rudolph Zhang, it offers trail shoes with vertical control over design and production. The brand emphasizes quality through lab and real-world testing.

Zhang’s experience in OEM taught him the importance of quality materials and honest communication. APARSO’s manufacturing allows for quick responses to feedback and cost management. The brand’s trail shoes have improved based on extensive testing. Read more gear coverage.

APARSO offers five trail shoe models, each designed for specific running needs. The brand uses recycled materials and plans to enter the minimalist shoe market. Shoes and gear are available online, with free shipping for Canadian and U.S. customers. Related: Puma RB Nitro Elite 2: A High-Performance Racing Shoe.

This original Runner World brief is based on reporting from Canadian Running. Visit the source for its complete reporting, context and any later corrections.