Adidas Reports Record-Breaking Quarter, Boosted by Running Shoe Success — image accompanying Marathon Handbook's report. Image accompanying Marathon Handbook’s report; reduced and presented for news commentary with the attributed report. View the complete source report.
Adidas reported its best quarter ever, with revenue hitting €7.25 billion, up 9% year-over-year. Operating profit surged 37% to €1 billion, driven by strong sales in football, running, and training.
CEO Bjørn Gulden highlighted the company’s innovation in running shoes, citing record-breaking performances at the London Marathon. The Adizero Adios Pro Evo 3 helped runners achieve sub-two-hour times, boosting Adidas shares. Read more culture coverage.
The company also benefited from a €200 million refund on US tariffs, which improved the gross margin. Despite challenges in the footwear market, Adidas raised its full-year profit forecast to €2.5 billion. Related: Quebec City Marathon: Scenic Race and Fall Getaway.
This original Runner World brief is based on reporting from Marathon Handbook. Visit the source for its complete reporting, context and any later corrections.
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What should runners know about Adidas Reports Record-Breaking Quarter, Boosted by Running Shoe Success?
Adidas' third-quarter revenue hits €7.25 billion, with operating profit up 37% to €1 billion. Adidas reported its best quarter ever, with revenue hitting €7.25 billion, up 9% year-over-year. Operating profit surged 37% to €1 billion, driven by strong sales in football, running, and training.
When did Runner World publish this culture brief?
Runner World published this brief on October 20, 2026. The underlying Marathon Handbook report was dated October 20, 2026.
Where can readers find the complete original report?
This summary is based on reporting from Marathon Handbook. The attributed source link in the article leads to the publisher’s complete report.
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