Spring Fling Spotlight: Sparking Connections with Midnight Spark

Sometimes, a simple compliment can change everything. That’s how Caitlin Moen discovered Permanent Jewelry — after admiring a stranger’s bracelet, she realized Sioux Falls didn’t have anything like it. So, she made a bold move: she bought the welder, stocked up on supplies, and launched Midnight Spark.

That was just two and a half years ago, and since then, Caitlin’s business has grown into a Downtown destination for custom-fit, high-quality, clasp-free jewelry — with meaning baked into every piece.

“Permanent Jewelry is more than just a product, it’s an experience,” she says. “Friends get it as modern BFF bracelets, couples celebrate milestones, moms and daughters come in for birthdays or girl’s nights, and we also do a lot of memorial pieces.” Whether it’s a dainty anklet, a stackable bracelet, or a sleek necklace, the jewelry is designed to stay with you — a little reminder of the moment it represents.

Located inside the Nordic Hall at 218 W 13th St, Suite 109, Midnight Spark offers by-appointment service Monday through Saturday, plus private events and pop-ups. Caitlin also hosts creative gatherings for birthdays, bachelorette parties, and ladies’ nights, all in her beautifully curated Downtown studio. For her, the best Downtown day is one where she gets to spend time sparking joy — literally — with her clients.

This Spring Fling (April 12–19), Midnight Spark is offering 10% off all retail items, making it the perfect time to stop in, meet Caitlin, and see what permanent jewelry is all about.

Caitlin’s favorite thing about being in the Nordic Hall? “It’s like a creative co-op,” she says. “The building has so much cool history, and it’s filled with amazing tenants.” She also gives a shoutout to Good NAtured, a non-alcoholic social space that’s hosting fun community events, including karaoke nights. Downtown is full of these gems — but you have to slow down and explore to find them.

What Caitlin’s most excited for with Spring Fling is the collaboration — and the chance to meet new faces. “Owning a small business isn’t easy,” she says, “but when we come together, we create something special.”
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Stop by Midnight Spark during Spring Fling to support a local entrepreneur doing what she loves — and maybe leave with a little piece of jewelry that means something to you.
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Midnight Spark
218 W 13th St #109 (Nordic Hall)
📅 Spring Fling Special: 10% off all retail items (April 12–19)
Appointments available Mon–Sat via website