Day 2 at The Running Event: Building Relationships, Exploring Innovation, and Serendipitous Encounters
By: Greg KochWalking onto the trade show floor at The Running Event (TRE) feels like stepping into a dream. Imagine your childhood home suddenly filled with every toy you ever wished for—that’s the magic of this event for a running store owner. The buzz, the brands, and the endless possibilities are almost overwhelming in the best way.Even after a decade in the industry, I’m humbled by the generosity and opportunities TRE offers. My day started on an exciting note: I was gifte […]