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Day 2 at The Running Event: Building Relationships, Exploring Innovation, and Serendipitous Encounters

By: Greg KochWalking onto the trade show floor at The Running Event (TRE) feels like stepping into a dream. Imagine your childhood home suddenly filled with every toy you ever wished for—that’s the magic of this event for a running store owner. The buzz, the brands, and the endless possibilities are almost overwhelming in the best way.Even after a decade in the industry, I’m humbled by the generosity and opportunities TRE offers. My day started on an exciting note: I was gifte […]

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From Austin, Texas: My Day at The Running Event (TRE)

By: Greg Koch​Greetings from Austin, Texas! I’m here attending The Running Event (TRE), an annual trade show that brings together the best and brightest in the run specialty industry. This is an event I’ve been fortunate enough to attend multiple times, and each year it seems to get better. I’m also thrilled to share that 605 Running Company has once again been recognized as one of The Best Running Stores in America (2023, 2024). I’ll be attending the award ceremon […]