Uncategorized

The Final Day of The Running Event: Gratitude, Growth, and a Clear Path Forward

By: Greg Koch​There’s no marathon quite like The Running Event (TRE) marathon. The final day arrived in a whirlwind, starting with an early morning work session on my computer. Being away from the stores is always challenging; being away during race week adds another layer of complexity.The day officially kicked off with a fantastic Lululemon meetup. They hosted an inspiring event complete with networking opportunities, merchandising training, and some excellent breakfast tacos&mdas […]

Uncategorized

10000 m NR Attempt In the Works Saturday at Hachioji Long Distance – Streaming and Preview

There are a bunch of other time trial meets this weekend and next, but Saturday’s Hachioji Long Distance is the last big meet for Japanese men, 8 heats of Wavelight-paced 10000 m finely graded from target times of 28:50 down to 26:59 for the fastest heat. Heat 6 at 17:55 local time is effectively the B-race, with 35 Japan-based Kenyans targeting 27:10 at the front end, and in a lot of cases a

Uncategorized

Day 2 at The Running Event: Building Relationships, Exploring Innovation, and Serendipitous Encounters

By: Greg KochWalking onto the trade show floor at The Running Event (TRE) feels like stepping into a dream. Imagine your childhood home suddenly filled with every toy you ever wished for—that’s the magic of this event for a running store owner. The buzz, the brands, and the endless possibilities are almost overwhelming in the best way.Even after a decade in the industry, I’m humbled by the generosity and opportunities TRE offers. My day started on an exciting note: I was gifte […]