What Young Athletes Taught Me About Ecosystems
By: Greg KochIf you knew me 20+ years ago, you know I was not a cross country runner in high school. So, what am I doing talking to high school teams in 2025?Simple — I’m talking about ecosystems.At 605 Running Company, our running ecosystem includes four pillars:Outfitting & GearRace management & timingCoachingGiving back to causes we care aboutI thought I knew ecosystems inside and out. But speaking to young athletes has shown me that my definition was only p […]